by - Azim Premji, CEO- Wipro

Every company faces the problem of people leaving the company for better pay or profile.

Early this year, Mark, a senior software designer, got an offer from a prestigious international firm to work in its China operations developing specialized software. He was thrilled by the offer.

He had heard a lot about the CEO. The salary was great. The company had all the right systems in place employee-friendly human resources (HR) policies, a spanking new office, and the very best technology, even a canteen that served superb food.

Twice Mark was sent abroad for training. “My learning curve is the sharpest it’s ever been,” he said soon after he joined.

Last week, less than eight months after he joined, Mark walked out of the job.

Why did this talented employee leave ?

Arun quit for the same reason that drives many good people away.

The answer lies in one of the largest studies undertaken by the Gallup Organization. The study surveyed over a million employees and 80,000 managers and was published in a book called “First Break All The Rules”. It came up with this surprising finding:

If you’re losing good people, look to their immediate boss. Immediate boss is the reason people stay and thrive in an organization. And he’s the reason why people leave. When people leave they take knowledge, experience and contacts with them, straight to the competition.

“People leave managers not companies,” write the authors Marcus Buckingham and Curt Coffman.

Mostly manager drives people away?

HR experts say that of all the abuses, employees find humiliation the most intolerable. The first time, an employee may not leave, but a thought has been planted. The second time, that thought gets strengthened. The third time, he looks for another job.

When people cannot retort openly in anger, they do so by passive aggression. By digging their heels in and slowing down. By doing only what they are told to do and no more. By omitting to give the boss crucial information. Dev says: “If you work for a jerk, you basically want to get him into trouble. You don’t have your heart and soul in the job.”

Different managers can stress out employees in different ways - by being too controlling, too suspicious, too pushy, too critical, but they forget that workers are not fixed assets, they are free agents. When this goes on too long, an employee will quit - often over a trivial issue.

Talented men leave. Dead wood doesn’t.

“Jack Welch of GE once said. A company’s value lies “between the ears of its employees”. 

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1. Maintaining Momentum

According to Technorati’s research, one blog is created every second and that’s 86,400 per day or 31,536,000 per year. That is a huge figure considering that almost half of the planet earthlings are not connected to the internet.

The blogosphere continues to double about every 5.5 months and about 13% of all blogs are updated at least weekly. The main issue is how long does a blogger blogs before giving up? A week? One month? According to Technorati, half of the new blogs become redundant after just three months.
There is a name for these blog - they’re often called splogs or blog junks. Most bloggers started out with a good intention, always with a big picture in their mind. The secret path to success is the ability to continuing blogging consistently. It doesn’t matter if no one drop any comments or someone uses harsh words banging you, the ability to maintain the momentum and chunk out interesting articles is the key to success. Most blogs takes an average of 6 months to built up the much needed momentum to leap frog one to the other stage.
2. Topics

Choosing the right topic is like choosing the right partner, if you choose the wrong topic, especially the one that you’ve got no interest in, chances are you’ll soon end up in a crossroad. I’ve come across bloggers that create blogs that target high paying keywords.

The best topic would be something of your interest, be it music or art that has a niche market in the digital world. If you’re passionate about the topic you are blogging, chances are you will never run out of ideas, remember - maintain the momentum is the key to success.
3. Blogging Platform

There are a few blogging platform to choose from, the current market leaders are Blogger, Wordpress and MoveableType. I would say that these three platform has the lion share in the blogging world. All have their plus and minus points.

Depending on your budget, if you’ve got the money and the desire to blog, then by all means get a paid hosting and host your own blog. The plus point in having your own domain name and hosting server is the ability to get a better ranking in Google Search Engine. Most search engine tend to shy away from free hosting server, even Google rank blogs from their own Blogger.com below others that has their own unique names.
If you are not sure about getting your own paid hosting plans, I would recommend you to try out this reliable hosting company 3iX, its a Singapore based hosting company and you get a 14 day trial. Unlike GoDaddy, you don’t need to be a rocket scientist to install Wordpress, 3iX offers everything with a single click, yup, you can install wordpress with a single click.
4. Diversity of opportunities

Diversifing is the key to success, bloggers that seek a steady flow of income should have multiple blogs that spread accross different server and topics so as not to put all their eggs in one basket. Multiple blogs doesn’t mean one has to stick to a single contextual advertising company, recent years have withness the addition of a variety of viable advertising options for bloggers. Unlike the yer before 2005, adsense and blogads and a handfull of other are the only option available.

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